Sears has a different approach to their Social Media Marketing than some of the other big brands I have seen. What do you think of their tagline: “Find us, friend us, follow us?” Personally, I think it is kinda catchy and different than others. The one down side I see is that the find us part makes me think we are going on a scavenger hunt to try & find their Twitter & Facebook accounts. I do like that they are including YouTube in their social media marketing. Very few corporations have done that.
Overall, I think Sears did a pretty good job in their print ad in including social media marketing.
Thanks, Jeremy. I’m the social media manager for Sears Electronics, and it’s great to hear positive feedback like this!We’ve been trying some interesting things lately with our on-shelf review program (http://bit.ly/i5BFRe), offering exclusive deals through our Facebook page. (http://facebook.com/searselectronics) and some interesting things with QR tags.We’ll actually have a pretty big announcement in about a week, so stay tuned!
Thanks for stopping by Daniel! Make sure to let me know when you guys make your big announcement! I'd love to check it out & possibly even cover it over on our blog.Jer