Social Media Advisors – Page 20 – We are Social Media Advisors, a Social Media Speaker, & Custom WordPress Site design.

How Long Tail SEO Can Grow Your Online Business

Long Tail keywords are so important to your online business and how it is found in the search engines. If your business has been struggling to be found online, this may be something you want to look into. While you may think that you need to be page one for your main business terms, what you are missing is that it is normally much more difficult to rank at the top of the rankings for these high competition keywords.

However, if you focus on long tail keywords in your site, you will find yourself having a much easier time getting to page one of Google as the competition is normally much less. So, as I shared in the video, if AppliancePartsPros.com focused only on the keyword “appliance parts” in their site SEO strategy, there is a good possibility they would not have had my business the other day. But, because they took the time and wrote content about a specific part as small and inexpensive as it may be, it brought them in a new customer.

As a new customer that had an exceptional experience, I know that if I ever need another part for a small appliance, I know where I will start my search. I also know that whenever I hear someone mention needing a small appliance part, that I will send them over to their site. My guess is that it probably took them a few hours of writing on the specific part & model number to gain page one rankings on Google for the keyword. So in terms of investment, I would say the return has been great.

So, if you are trying to figure out ways to help your business online, maybe it is time to start writing about long tail keywords and let others fight over the highly competitive ones. If you are not sure how to implement this type of strategy into your business, let’s schedule a personal coaching session today to discuss this further for your business.

How to Install a WordPress Plugin

Custom WordPress Sites, Social Media Advisors, WordPress Tutorials

Keeping up with my recent series of WordPress tutorials, today I bring a very simple tutorial on how to install a WordPress Plugin. I get asked this question a lot by my clients that I have built a custom WordPress site for when they may want to add something else after we have finished the build and design.

There are multiple ways in which you can install a WordPress plugin, and in this tutorial I cover the two most common ways. The first is by visiting the WordPress plugin directory search while logged into your site. This way is probably the easiest way and quickest. You simply find the plugin you want and click install. After installing and a quick click of the activate button, you are off to the races of setting up the specifics of the plugin.

The second way I talk about is if you find a plugin somewhere outside the directory, or have already downloaded it from the WordPress plugin directory. When you do this, you will have a .zip file of the plugin saved to your hard drive. In this instance, you need to go to your plugin screen and click the upload. You will actually upload the .zip file, so don’t open the zip file and try installing that. If you do, it will not work.

Here’s a simple screencast that walks you through how to install a WordPress plugin either of these ways:

Two Important Reminders

Always remember before you start installing any new plugins to your site to first backup your custom WordPress Site! The last thing you want to do is have your entire site go down because of a bad plugin that you install that destroys everything. If you have a backup done before installation, you just need to restore to the older version. The second thing to remember, is the importance of keeping all of your WordPress plugins up to date on your custom WordPress site. By not keeping these up to date you can open yourself to a whole lot of other problems and issues.

If you have questions about how to install a WordPress plugin onto your custom WordPress site, feel free to ask in the comments below!

How to Keep Your Custom WordPress Site Up To Date

Custom WordPress Sites, Social Media Advisors, WordPress Plugins, WordPress Tutorials

Whenever I build a Custom WordPress Site for one of my clients I always show them how to keep all their plugins, theme, and version of WordPress up to date. It is actually very easy to do, just many don’t take the time to actually do it. Before I show how you to keep things up to date, I thought I should first explain why it is important to do so.

Why Update Your Custom WordPress Site?

You may be asking “what does it matter if I keep my plugins, theme & version of WordPress up to date? The site is running perfectly fine.” Well, there are two main reasons why you need to keep your custom WordPress site up to date.

1. New Features– By keeping things up to date you are adding new features & functions that the plugin has implemented. Sometimes this may mean connections to new social networks, or other great features.

2. Secure & Bug Free- Most of the updates that take place to plugins, themes, & WordPress are done to either fix a bug in the previous version that was discovered or to implement a security patch to keep your custom WordPress site secure from hackers. While you may think that nobody would want to hack your simple website, they love to prey on anyone they can.

Before Updating Your WordPress Site

Before you even think of beginning the updating process let me give you a few tips. First and foremost BACKUP! BACKUP! BACKUP! Did I say it enough? Backup your site before even looking at the updates available to your site. The last thing you want to have happen is for you to update a plugin and have your entire site crash. If you have no backup, you could possibly lose everything you have worked on.

The second tip I would give is look at the update version. If it is something minor going from like a version 3.1.08 to version 3.1.09 then go ahead & do the update immediately. It’s a minor change that is fixing that bug or loophole. But, if it is a major version update like going from version 3.1.09 to 4.0, then you may want to give it a week or so before installing the update. The reason I make this suggestion is that sometimes when a major update takes place there are some bugs that do not get discovered until thousands of people are using it. Usually though, the developer gets notified quickly and a patch is sent to fix the problem. That is why normally when you see a new version of something come out, there is normally new updates that follow fairly quickly fixing any other issues.

How to Update Your Custom WordPress Site

Here’s a quick tutorial walking you through how to update the plugins, theme, and version of your custom WordPress site:

I hope this helps keep your custom WordPress site up to date with the latest! If you have questions, feel free to ask in the comment section below.