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Ask A Social Media Advisor- How To Get Ustream Broadcasts Onto YouTube

Social Media Advisors

Broadcast cameraUstream is a great video broadcasting service that allows you to cover live events and broadcast them out to the world for free.  The video can be shot with complex TV quality cameras or with a device as simple as your smartphone.

The one problem though with the free account is that you are limited to only 10GB of storage space on their server.  While it may seem like that is a huge amount of storage space, if you are recording lengthy broadcasts, it can fill up that storage space pretty quickly. Once your account is full, you then have a quandary.  Do you delete some of the older broadcasts and lost the valuable content?  What about those places that have the broadcast embedded and will now be left with blank content?  Obviously deleting isn’t a good option.

One function that Ustream provides is to upload directly to YouTube your videos.  The only problem is that some accounts on YouTube are still limited to 15 minutes on the length of video you may upload, this can cause you problems.  In the video example below, I am showing you how to move the broadcasts from a church’s Ustream channel.  Most of their videos are 45-60 minutes in length, so if you try using the automatic transfer option, you get an error code back.

So, here’s how you go about getting your videos from Ustream over to YouTube:

See other Ask A Social Media Advisor answers in this series:

Ask A Social Media Advisor- How To Comment As Yourself On Facebook Pages You Manage

Facebook, Facebook For Business, Social Media Advisors

How to like on Facebook PagesIt’s time for another installment in my Ask A Social Media Advisor series.  Today I answer a question from my client Troi Kaz, a real estate agent in South Carolina that sells DeBordieu Homes.  Her question was:

I manage or co-administrate about 6 Facebook pages for charities and school organizations. (I know, I’m crazy.)  Often I want to comment or “like” as myself and don’t know how to do that without showing up as the charity or organization.  How can I comment or “like” as myself?

Surprisingly it’s pretty easy to do with just a few simply clicks inside your Facebook page.  Here’s how:


So make those few clicks and start commenting on a Facebook page you manage with your personal profile.

See other Ask A Social Media Advisor questions and answers in this series:

Ask A Social Media Advisor- Finding Facebook Requests Your Already Denied

Social Media Advisors

Todays “Ask A Social Media Advisor” question comes from one of my clients named George.  His question was this:

Hey Jeremy, I was recently on Facebook responding to new friend requests when I accidentally ignore a request from an actual friend.  How do I find Facebook friend requests I’ve already declined?

Well, here’s a quick video to show you how it is done:

So, if you accidentally denied a friend request in the past and you want to find them now you can!

See other Ask A Social Media Advisor answers in this series:

Adding Social Into Your Traditional Marketing

Social Media Advisors

iRobot RoombaEach week I get a YouTube newsletter delivered to my inbox of possible channels and videos I might find interesting.  Today’s newsletter was titled “YouTube Built Your Own Man Cave” and I just had to click it open to see what types of videos it had inside.  As usual, I found myself clicking on several of the videos to channels I’ve never seen before and wasting away a good 20 minutes laughing at some very funny videos that have gone viral.

However that’s not the point of my post today.  As one of the last videos played from the newsletter, the usual video advertisement popup started to play beforehand.  Now, I am accustomed to those coming up as a YouTube partner.  In fact, I run them on several of my own videos to generate a little extra income.  I’ll be honest, normally when those ads begin playing, I immediately start to look for the skip ad button and watch the 5 second countdown timer to click on the “skip ad” button and get to what I actually wanted to see.

However, this time as the ad began playing, I noticed the ad starred someone I’m very familiar watching on YouTube.  In fact, we had him on our weekly podcast, Social Media Edge before.  The video started and on came Chris Pirillo, a popular tech geek/ YouTube vlogger.  I actually paused it to see if I had accidentally clicked on the wrong video. That’s when I realized it was actually an advertisement. The video started in his typical vlogging style with him holding the camera on himself talking with his wife Diana.  He asks her “Hey Diana, you want to vacuum the bedroom?  After she says no, he then goes to the sales pitch side by showing off the iRobot Roomba.

Now, he doesn’t go into this deep sales pitch listing off the specs of the product and price, features etc.  Diana picks up one tool that she thinks was super cool to cut hair off the roller, but they then go in to showing it run in the bedroom.  In his goofy style, he shows it under the bed, sits the camera on top to go back & forth, and much more.  The ad runs for around 3 minutes in which I stayed engaged the whole time and watched to the end.

Here’s the video:

I think what makes this video so wonderful from a marketing perspective is that it takes someone well known in the marketing channel iRobot decided to market to (YouTube) and used them as the star of the advertisement.  With almost 295,000 subscribers at the time of writing this post, he’s definitely got a following on YouTube.  As of today the video is 11 days old and has over 458,000 views already.

Another reason I find this video so great is from the business expense standpoint.  iRobot didn’t invest tons of money on writing a script, hiring a film crew, designing a studio, hiring actors, and more.  They simply mailed the products to Chris and sent him a check.  My guess is that they were able to cut expenses to under 10% of what they normally spend.  Since Chris shot the video in his normal vlogging style that he does every day, I am also guessing that there was a ton of money saved on post editing too since Chris did it himself.  Also, he probably did it in a few days versus weeks a studio would spend to do it.

So great job iRobot & Chris!  You created a social advertisement that was ready for production faster than a usual advertisement, done for less money, and more effectively for the target audience.  Hopefully this is just the beginning of a new trend of social media marketing/advertising. I feel this is a successful formula other brands should start implementing across social networks as the right way to market socially.

P.S.  iRobot that new looj 330 looks awesome!  I want one!

Ask A Social Media Advisor- Where Should My Videos Go?

Social Media Advisors

YouTubeContinuing my series on Ask A Social Media Advisor, today I am discussing a question that was posted on Facebook from client  Marilyn Boudreaux, who is a REALTOR® in Lake Charles, Louisiana.

Marilyn asked:

Video is a big deal that we keep hearing over and over. Do you feel that uploading video to You Tube and sharing on your WP site leads the prospect away from your site, i.e. to You Tube where they could be distracted by other videos?? I thought the idea was to keep the lead on your site for as long as possible. Your Thoughts?

Well Marilyn, here’s my response:

Social Media AdvisorsSo in conclusion yes, YouTube is where you should place your videos instead of your site.  The main reasons why videos belong on a video site like YouTube instead of uploaded to your own site are:

  • Plays seamlessly across all devices.
  • Opens viewership to the 4 billion daily views on YouTube.
  • Gives you the ability to rank your video by itself in the search engine results page.

This is one of the rare times in which I suggest placing your content on a site that you do not own and cannot control.  But what I would highly recommend is to place a link in the description segment of your video on YouTube to help drive the YouTube audience back to a place that you own.

See other Ask A Social Media Advisor answers in this series:

Ask A Social Media Advisor

Social Media Advisors


Ask me a questionOne of the most popular topics I talk about while traveling the country as a Social Media Speaker is blogging and how to do it on WordPress.  During that presentation I normally get asked what topics to blog about.  I normally try to think up some ideas that are specific to the group I am speaking to, but there are a few ways to come up with ideas that are universal across any industry.

When you are having trouble thinking of something to blog about, I suggest taking a look at your email inbox.  If you are asked the same questions on a regular basis, how many hundreds of others out there looking for the answer to the same question?  Begin writing those answers on your blog and become the source of information on that topic.  You will gain traffic to your site, and give your readers information that they find useful.

All that being said, today I am starting a new series here on my site called “Ask a Social Media Advisor.”  Most don’t realize that in addition to speaking I do a lot of social media coaching with individuals, small groups, and corporations each and every week which leads to many questions being asked each month.  I decided it was time to practice what I preach and start answering those questions in blog posts instead of just email responses.

This series will mainly be a video series where I will answer questions directly asked by past and current clients, visitors to my site, and connections across various social networks.  I’ve already shot the first 10 videos which I hope to launch over the next few weeks.  Here’s just a few of the topics I’ve already done:

  • How to Find Facebook Friend requests you previously denied.
  • How To Get Ustream Broadcasts Onto YouTube
  • How To Tag Someone on Facebook With Just Their First Name
  • Where Should My Videos Placed Online For Best Results

Some of the questions might be pretty basic, others may be very technical, while some may have absolutely nothing to do at all with social media like the example below.  My Friend David Marine had this pressing question he wanted answered, so I figured I’d use it to kick off the series with a little fun.

Who wins in a battle between Aquaman vs. Submariner?

Here’s your answer David:

I’m hoping to make it fun and also informative way to provide information.  So, if you have a question you would like an answer to, feel free to ask below in the comments!

To make following this series easier to see all the questions, I will be using List.ly to connect all of these posts across the series: